July 11, 2013 2:50 PM ET
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(Reuters) – Microsoft Corp launched its biggest internal restructuring in five years to unify development of its products including Windows, across an increasingly wide spectrum of ways to use them, from mobile devices to the cloud.
The company is trying to address a lack of coordination and spark innovation within the $74 billion annual revenue, 98,000-employee organization. The flagship Windows operating system, developed separately for PCs and mobile devices, will now be folded into one group, for instance.
The moves, many of which had been widely reported, re-align the company’s operations to achieve Chief Executive Steve Ballmer’s goal of becoming a “devices and services” corporation.
Microsoft, which has been struggling to compete in a world of mobile devices and Web-based services dominated by Apple Inc and Google Inc, launched the Surface tablet in 2012. But the device has failed to make meaningful headway against the iPad or Google Android devices made by Samsung Electronics and others.