(Image source: Ad Age)
Glenn Beck laid out his vision on the future of digital media Tuesday, telling an audience at a New York media conference that traditional television is on its way out and an interactive, user-directed experience is on its way in.
Speaking at the Advertising Age Media Evolved conference in Manhattan, two months after the launch of online-only GBTV, Beck suggested the media world is at a crossroads between young and old.
“I don’t know anybody under 30 who is watching television,” Beck said in an onstage interview with Betsy Morgan, president of The Blaze. “We are at a split right now. The generation that is my age — slightly over 50, 55 — they’re not using iPad. They don’t get it, they don’t want it….They’re still using television, that’s their comfort zone. The younger generation, that’s not their comfort zone, it‘s a stupid box that you’re tied to.”
Ad Age describes has more:
Mr. Beck, who called this moment “one of the most exciting times [in media] since the printing press,” forecast a future in which audiences have much more personalized control over content — deciding, for example, to slow down or speed up one of Mr. Beck’s signature, chalkboard-guided tirades with more or less on-screen context.
“It’ll have two arrows — that way to dumb down, that way to dumb up,” he said. “You don’t have to stay at my level, you can go below me, you can go above me. The revolution that’s coming is about the individual.”